The Value is a show for entrepreneurs and investors interested in building and investing in companies that are scalable and highly valuable. Born in the Caribbean and presented to the world, the show is hosted by Kevin Valley, a Chartered Business Valuator and business consultant who has spent over 15 years evaluating companies for debt and equity investment. During this time, Kevin found that while many business owners possess the passion and zeal to build enterprises that solve big problems and change the world, their business models and practices had common blindspots that prevented them from being attractive to investors, and able to command high valuations. Kevin thus decided to use his voice to educate business owners at scale while working with investors to source profitable opportunities. The result is The Value. Do enjoy.
Episodes
Sunday Sep 17, 2023
Sunday Sep 17, 2023
In this episode, we are with Cherie Williams, a Jamaican entrepreneur living in the United States, who has identified a billion-dollar market opportunity in the Caribbean car rental industry through her startup, Veekle.
Williams shares her inspiring journey from growing up in Kingston, Jamaica, to becoming a successful entrepreneur in the US while balancing being a mother of four.
She discusses the challenges and milestones of launching Veekle, a peer-to-peer car rental platform aimed at revolutionizing car rentals in the Caribbean and potentially other developing regions. Williams emphasizes the importance of resilience, continuous learning, and a supportive community in entrepreneurship.
The discussion also covers the significance of MVPs (Minimum Viable Products), the power of pitch competitions, and strategies for overcoming setbacks. Williams' story is a masterclass in entrepreneurship, emphasizing the importance of passion, perseverance, and adaptability in turning innovative ideas into successful businesses.
Highlights:
- 01:59 Guest Spotlight: From Jamaica to a Billion-Dollar Vision
- 03:48 Cherie Williams' Journey: Education, Entrepreneurship, and Empowerment
- 08:03 The Birth of Veekle: Revolutionizing Car Rentals in the Caribbean
- 12:25 Navigating Challenges and Seizing Opportunities Amidst the Pandemic
- 32:41 Pitching Veekle: Strategy, Storytelling, and Scaling Up
- 37:01 Future Plans and Expansion: Building a Caribbean-wide Network
- 39:19 Diving Deep into Financial Modeling and Target Markets
- 40:05 Tourism Trends and Business Viability
- 40:53 The Art of Pitching and Seeking Investment
- 44:54 Expanding Horizons: Beyond the Caribbean
- 47:03 Navigating the Challenges of a Startup
- 01:03:13 The Entrepreneurial Journey: Resilience and Learning
- 01:11:39 Closing Thoughts: Advice for Aspiring Entrepreneurs
Contact Cherie Williams:
LinkedIn: Cherie Williams, CPA, MBA
Instagram: @iamcheriewilliams
Find out more about Veekle:
LInkedIn: Veekle™
Facebook: facebook.com/justveekle
Instagram: @justveekle
Twitter: @justveekle
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