Born in the Caribbean and presented to the world, The Value is a business show for entrepreneurs, business owners, and investors interested in building and investing in companies that are scalable and highly valuable. The show is hosted by Kevin Valley, a Chartered Business Valuator and business consultant who has spent over a decade evaluating companies for debt and equity investment. During this time, Kevin found that while many business owners possess the passion and zeal to build enterprises that solve big problems and change the world, their business models and practices had common blindspots that prevented them from being attractive to investors, and able to command high valuations. Kevin thus decided to use his voice to educate business owners at scale while working with investors to source profitable opportunities. The result is The Value. Do enjoy.
Episodes
Tuesday Mar 26, 2019
Tuesday Mar 26, 2019
Trena De Landro's mission in life is to live better through technology. She is a digital media strategist, innovator, and the founder of Lazy Mas.
Lazy Mas is a digital platform which brings Carnival service providers and masqueraders together making vacation bookings easier, by providing safe and secure transactions with vetted Carnival vendors.
Lazy Mas is an IATA Accredited Travel Agency that helps customers create and customize the Carnival experience they desire.
Trena is also the CEO of Nerdy Accent, a digital media firm that develops and executes effective and measureable, social/mobile/online marketing strategies. Her expertise is in driving profitable consumer engagement and behavior through integrated marketing campaigns.
In this episode, We discuss:
- Affiliate marketing;
- How digital platforms can make Carnival tourism more efficient; and
- Tips on targeting millennials.
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