Born in the Caribbean and presented to the world, The Value is a business show for entrepreneurs, business owners, and investors interested in building businesses that are scalable, investible, and highly valuable. The show is hosted by Kevin Valley, a Chartered Business Valuator and business consultant who has spent over a decade evaluating companies for debt and equity investment. During this time, Kevin found that while many business owners possess the passion and zeal to build enterprises that solve big problems and change the world, their business models and practices had common blindspots that prevented them from being attractive to investors, and able to command high valuations. Kevin thus decided to use his voice to educate business owners at scale while working with investors to source profitable opportunities. The result is The Value. Do enjoy.
Episodes
Tuesday Jan 30, 2018
Tuesday Jan 30, 2018
Today, we talk about building a luxury brand in the cosmetics industry.
In this episode, I am joined by guest host Zahra Alleyne, audience member Kieran Valley-Gordon, and our featured guest - Kathryn Nurse, Creative Director and CEO of Immortelle Beauty. Kathryn is on a mission of creating beauty products of a luxurious and international standard for Caribbean Women
Topics Discussed:
- From Biologist to Cosmetic Chemist
- From Biology to MBA in Luxury Brand Management
- Origin of Immortelle Beauty
- The stigma that luxury products are unlikely to be locally produced
- The conceptualization, branding and packaging process
- Power struggle between manufacturers and retailers
- Importance of writing things down on paper
- Scotiabank Vision Achiever Business Class Programme
- How to start your own luxury brand
Links:
- Kathryn Nurse on Instagram
- Immortelle Beauty's website
- Immortelle Beauty on Instagram