005 - Building a Luxury Cosmetics Brand feat. Kathryn Nurse

Today, we talk about building a luxury brand in the cosmetics industry.

In this episode, I am joined by guest host Zahra Alleyne, audience member Kieran Valley-Gordon, and our featured guest - Kathryn Nurse, Creative Director and CEO of Immortelle Beauty.  Kathryn is on a mission of creating beauty products of a luxurious and international standard for Caribbean Women

Topics Discussed:

• From Biologist to Cosmetic Chemist
• From Biology to MBA in Luxury Brand Management
• Origin of Immortelle Beauty
• The stigma that luxury products are unlikely to be locally produced
• The conceptualization, branding and packaging process
• Power struggle between manufacturers and retailers
• Importance of writing things down on paper
• Scotiabank Vision Achiever Business Class Programme
• How to start your own luxury brand

Links:

• Kathryn Nurse on Instagram
• Immortelle Beauty's website
• Immortelle Beauty on Instagram

See more at https://caribbeanpowerlunch.com/005